I work for a major Real Estate company and my role is the Director of Agent Services. In addition to several administrative management functions, one of my primary job responsibilities is to educate, recommend and assist all Real Estate Agents in my office with their Real Estate businesses, including promotional marketing, advertising, business solutions, client management and information technology training on all programs provided by the company for Realtors to maintain and advance their Real Estate business.
In using the four step planning process, POST, I am ready to assemble a plan for building a foundation of groundswell thinking where I work. Since the Real Estate Agents are independent contractors and can be very competitive, an office blog would be an excellent way to bring them together as a team in the office to share common goals, strategies, successes, and all other information that would be helpful to anyone in the Real Estate business.
Let's break it down:
People: The Real Estate Agents are the internal customers. They are already computer saavy and use social networks for personal and business use, as well as interact with potential customers & existing clients. The are already using Real Estate software programs for managing their business in the Real Estate market. Each Realtor has an Agent Profile Sheet that promotes their education, designations, qualifications, professional experience and much more.
Objectives: To motivate and empower our Real Estate Agents by helping them identify and discuss areas for improvement, set personal goals, team goals, and objectives, as well as implement roundtable discussions based on client feedback, and conduct training sessions for Agents to enhance their Real Estate business. This would not only satisfy clients, but would meet or exceed the business goals of the company.
Strategy: By setting up this office blog, the Management, Office Staff, and Agents would have an opportunity to continuously correspond and post valuable information on the blog, especially when it can sometimes be difficult to get everyone together in the office for meetings and special training sessions. A blog is a great way to get out valuable information to everyone in our office and they can read or comment on their own time. Communicating internally is a great way to build a communication network providing valuable resources to everyone!
Technology: Internal Blog
Bye for now-
Laurie
