Sunday, April 29, 2012

Information Security Management - News You Can Use

The Newest Technology Trend for the Ladies... the iPhone-carrying Bra!


(photo credit: Joeybra)

I was reading an article today about  this new bra that can carry an iPhone, which was named the JoeyBra, as in baby kangaroo because it has pouches, and created by two entrepreneurial business students at the University of Washington who saw potential growth in the pocketed bra market, as reported in the news. Here is how they described this product on their website http://www.joeybra.com:

JoeyBra was created for women who are constantly on the go and struggle to find a place to put they ID, keys, or phones. From the two female student's own personal experience, they know that women hate taking their purses to dances, bars, or dance clubs. Leaving these items at home can pose a safety risk, but with JoeyBra women will never have to worry losing or damaging their valuables again.

The college juniors claim that the bra with pockets can hold an iPhone, along with an ID, credit cards, and even keys, regardless of your bust size. How great is that!

What's next-- jockey shorts with a pocket for the guys?

Until next time...

Bye for now,

Laurie






1 comment:

  1. Laurie ~
    What an interesting idea! But... can't see myself responding to my phone if I have to reach inside a blouse... you?

    Cheers,
    Sue

    ReplyDelete